From one Diva to another, it all began with a packing problem.

Yep, my Diva collection of portable jewelry cases is my big idea. I would always get frustrated when packing my jewelry for a trip. For years, I tried to find a portable jewelry organizer that actually worked. I tried everything – jewelry rolls, jewelry boxes with compartments, jewelry storage systems with zippers. In desperation, I eventually turned to Ziplock® bags and boxes held together with rubber bands. This Diva was not very happy. In 2007, I went on vacation with four separate jewelry ensembles to match my four fabulous outfits. Well, my jewelry arrived in a jumbled mess, as usual.

I discovered that many other divas had the same problem as me. In fact, most women said that they pack only a few jewelry items for a trip because it’s such a hassle. Who wants to waste valuable vacation time untangling a heap of jewelry? Finally, the light bulb went off in my head and I decided to take matters into my own hands. With God’s guidance and sheer determination, I turned a simple idea into a solution for all women. And a company, for that matter.

Diva’s dream begins to take flight

I had another “a-ha” moment when I actually visualized a portable jewelry organizer that would work. It had to have individual pads for each jewelry ensemble, plus it had to expand, accordion-style. The wheels kept spinning. By adding snaps, my chains and necklaces would stay put and not get all tangled up. Plus, if I added small pouches, then I had a home for my rings and earrings. Now, this was really turning into something that I could get excited about.

From Diva to daring risk-taker and entrepreneur.

I decided to take a big risk and approached QVC and Everyday Edisons, a TV show featuring ordinary people and their new ideas, to find out if my idea was feasible. To my amazement, they were having a casting call in the area in just two days! I prayed to God for guidance. After my “pitch”, the judges concluded that my portable jewelry case was an innovation because there was nothing else like it on the market! As if I didn’t know!

My prayers for guidance were answered again when I met with the marketing guru behind Mr. Coffee. He helped me line up manufacturers, attorneys, designers and freight companies. Today, I can offer portable jewelry cases to fellow divas who want sassy, chic and sensational travel accessories that are also practical in every way. And the rest, as they say, is history!